How to Find Clients for Your Security Company

So, you have put together your security company. You have an office, a patrol vehicle and you have your business cards ready to give away. What do you need now? Well, you need what every company needs; customers. Getting customers is what most new companies struggle with, especially if they are in an area saturated with competitors. Your security company needs to find a way to compete with the other security companies out there, and you need to develop new accounts and get new customers.

Get the Word Out

If you want new customers, you have to make sure customers know who you are and that is where advertising comes in. Advertising in a local newspaper, on the radio, or even on television, are all effective means to advertise your company. The only problem related with these methods is that they do cost a lot of money and you may not get the return that you want with these methods. Try a small amount of advertising to start to see what your return on investment is. If you get more customers than you expected, then increase the amount you advertise.

Go Out To Your Customers

Instead of just waiting for customers to come to you, you should go out and get customers. Don’t be afraid to go to the homes of those potential customers in your coverage area and give them a sales pitch for your security company. Drop off flyers in mailboxes, put up posters in an area you want to service and even do cold calling if you are comfortable with it. Too many businesses don’t go to the customers; instead they expect the customers to come to them. This is the wrong course of action. If they are not coming to you, you need to go to your customers.

Bring Customers to You

If you can, bringing customers to your business saves you time and money. You don’t have to go out and get them, and if they come to you they have already made the decision to possibly do business with you.

Using sales and promotional events are great ways to bring customers to you. Advertising can be effective, as we mentioned, but it can be costly. You can offer your customers a deal on your services and using coupons or gift certificates have proven successful. Holding a meet and greet in the areas that you want to have your security company cover can also be effective.

Further Tips

There are other ways to bring customers to you. They involve both talking to them directly and enticing them to do business with you. Here are a few ways you can increase your customer base for your security company.

1. Make sure your potential customers know the benefit of having a security company protecting them and their homes. You want them to be impressed by the benefits because that will make them more receptive to your marketing.

2. Make yourself different from your competitors. When you set yourself apart from the other security companies, you can bring customers to you, including customers of other security companies. Find out what your competitors offer and go further to meet the needs of the customer.

3. Offer a guarantee to your clients. People love guarantees and if you give them a guarantee, they will be more open to do business with you.

4. When your customers sign on with you under a contract, reward them for it with promotional items or savings. For example, if a customer signs on for one year, give them five percent off. If they sign on for two years, give them ten percent off and if they sign on for four years, give them twenty percent off.

Clients are the lifeblood of any company, especially a security company. If no one pays you to offer them security, then you won’t have much to do and you won’t make any money. This may seem obvious, but there are many companies that have failed because they did not realize how important it is to acquire and retain customers.

Key Tips to Develop a Security Culture in Your Company

Nowadays, take a look at any newspaper and you will realize how vulnerable your company is to security and data breaches. Moreover, we don’t have enough protection against the corporate thefts to keep pace with the threat landscape. This is evident by the fact that today, nobody in the whole world would make a statement like “My Company is absolutely protected” or “My security is foolproof”!

Also for any organization, if humans are the greatest asset, then they turn out to be the weakest link as well. Thus, what is required is an appropriate “security culture”. It will help your workers understand the right things to do when they suspect something questionable is going on (whether online or offline).

Therefore, we are penning down some key tips to help you inculcate a security culture in your organization. So, start marking the important points!

Make ‘all in’ in your agenda!

Your first line of defense against security threats should be developed within your own organization rather than for far away criminals and burglars. The drive for security is not the sole responsibility of IT department or the security department, but must be ingrained in each and every member of the organization.

Another pertinent thing is to understand that the security culture in no sense is a ‘once in a year’ event. It is a persistent process which should be embedded in all day-to-do procedures and activities. The company shall also organize quarterly reviews to check on the progress of such initiatives.

Shake their senses for it!

Some visual warnings and discussions can turn out to be boring and ‘boring’ generally would mean ‘unnoticed’. Get a little creative with your awareness efforts to firmly prove your point.

Different people have different interests and you can never be too sure about what will click the thought process of the other person. Thus, play with a variety of awareness channels! Use posters, newsletters, reminders, a team get-together or in-person meetings.

Talk brief and relevant when you are delivering a speech because nobody likes the old school long lectures. The more timely and striking your speech is, the better it is!

Get back to the basics!

Let your employees embrace the core concept of security and comprehend the reasons behind the rules they are asked to follow. When the concepts are understood rather than imposed, then your security culture could go a long way. For instance, tell them that why they are being asked not to follow random email links or share critical information to ambiguous online sites.

To help build such environment, lay the following keystones:

1. Passwords: This is the most basic step when it comes to security, but also probably the most ignored one. Foster a good password & code policy among your employees and take regular updates to ensure that all the members are on the same page.

2. Patches: Keep all your patches and software applications up-to-date. It is advisable to start a regular patch update program which comes in handy in case of emergencies.

3. Limited Access: The more the exposure, the more is the risk! There must be strict rules when it comes to accessing the files and resources of the company. Allow the members to access the data and files only that they need and nothing beyond that.

4. Inventory: Keep the count of your resources, machines and everything else. Tag them, claim them and secure them! The BYOD (bring your own device) culture indubitably scales up your company’s inventory, but, then you have to more careful that by any chance, someone does not take away your machine or your official data.

Watch like a falcon!

Some of your employees might turn to all fun and games behind your back and forget about the rules and regulations during the watch! To help induce the fact that they are being constantly seen, install some surveillance systems. Security cameras help you monitor your business even when you are not on-site and hence, facilitate to keep all the protocols in place.

Lead by example!

When the C-level execs and managers are following the rules, the key message comes clear to the masses! When you firmly teach your employees about your primary objectives through your code of conduct, then only you can hold them accountable for their actions. Just saying ‘This is not the right way’ is no more good enough!

Moving forward!

To lay a healthy security culture in your company, it is imperative to educate your employees about the need and importance of security. Experiment with different methods to inculcate this thing in their thought process. Understand that every employee has a stake in such a drive. From top-level management to the lobby attendants; everyone is important. Use distinct methods to gain their attention and if possible, personally ask your senior members to follow the protocol and set an example.

The most significant thing to discern is that this change will take time and not happen overnight. So, don’t push your ninjas to get security savvy while they are sleeping. Keep the right attitude and you will definitely get there!

5 Tips On Hiring The Right Security Company

As a business owner, the security of your assets and company as well as your family is crucial. With a wide array of security companies that you can choose from, it is essential to hire one that meets your security requirements. Contract security offers great benefits for business owners and homeowners alike. But some people think that contracting security services is like giving the keys and alarm codes of your building to a total stranger. However, it doesn’t have to be the case if you arm yourself with proper knowledge on choosing a good security company. You just have to follow these tips before signing a contract with a security agency.

1. Know what kind of security guard you need. You can either choose armed or unarmed security guards. Unarmed officers are generally limited but they are perfect if your needs are relatively simple. For example, if you only need someone to closely monitor the CCTV footage and call the authority when something happens, hiring an armed officer to do the job is clearly a waste of money. Armed officers are great for deterring crimes. Although they are not unbeatable, they can make criminals have second thoughts about entering your building.

2. Create a list of good security agencies. You can get a couple of referrals from other business owners or search the web for reputable security companies. Either way, it is important to give yourself a number of options to choose from. Compare their services, performance records and qualifications. Check for customer reviews and the list of their previous clients. Never base your decisions on price alone because it might not be a good idea to entrust the security of your company in the hands of underpaid security guards.

3. Know how long the company has been in the security business. The longer the company has been in the business the better. It is also important to determine whether the company has a great performance record under its present management. In fact, it really doesn’t matter if the company has been in business for over fifty years if the new manager has just been on board just a few months ago. Get the director/manager’s credentials and insist on meeting him in person.

4. Know their hiring policies and procedures. It is important to make sure that you can rely on the company that you will hire. A reliable security company has extensive policies and procedures in place when it comes to hiring their employees. These should include thorough background checks, training and licensure requirements, drug screenings and more.

5. Choose a company that has a detailed contract readily available. Make sure that the provisions of the contract are fair and reasonable. If the security company cannot provide a proper and detailed contract, then by all means, seek another company. A professional and reputable security company will not provide services without a formal contract signed by both parties.